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As an avid fan of the genre I observe its many changes closely and I was taken aback when this new type of rap music starting getting popular. This trend was no overnight ordeal, its been a while coming. Of course, the disapproval shown towards them only fuels their drive to continue their lifestyle as a borderline prostitute, and this behavior disorder continues to infect Western women like the plague. Other women despise these ratchets because they earn the attention of men in the cheapest possible manner. Female monkeys are said to sell their bodies for sex in exchange for tokens of food when it’s scarce (you can research it yourself). These behaviors have been seen in the wild. These women have accepted the role of sexual object in the eyes of men, so their whole existence revolves around sexualizing themselves as much as possible. While this is frowned upon by women of higher classes, it is an effective survival technique for poorer women looking to raise their social status by any means necessary. It is presumed that this word started in lower class neighborhoods, to describe a girl who flaunts her body and exploits her own sexuality to men- usually to gain money or security in exchange for a strictly sexual relationship. While at first this word had very negative connotation for women, it has since adopted a lighter meaning to signify a girl who is crazy or dirty with regards to behavior and image. The meaning goes deeper, however, “ratchet” can be used as an adjective too, as seen in the phrase “Let’s get ratchet”. Urban Dictionary describes the ratchet as: “A diva, mostly from urban cities and ghettos, that has reason to believe she is every man’s eye candy”. Let’s take a look at a recent phenomenon which spawned recently and has spread like wildfire to every corner of the U.S. Observing these movements can provide valuable insight into the minds of modern women and help decipher their ongoing changes in behavior. Not to say men aren’t as well, but it’s shocking how much power a female star holds on women who are always looking for a role model for their religion: “You-go-girlism”. Women are submissive and highly influenced creatures, which makes them prime targets for manipulation. So what does Hollywood and the modern media have to do with the manosphere? Quite a bit, unfortunately. Those lost in its realm don’t know any better, and those who know its detriments to society shake their heads disdainfully. It’s troubling to think that such an industry holds so much social power over a nation, more so when the rest of the world is watching its every move to see what is “cool” or “in”. New fads and trends are constantly being introduced to consumers, who eat it up without question. With technology and social media aiding its delivery, never has there been a time where we’ve been more connected to the entertainment industry. Pop culture has a massive influence on the masses, especially in a place like North America.